[ad_1] Dit essay is ook beschikbaar in het Nederlands. My WordPress story is closely entangled with my Love story. Joost de Valk – my husband- led me to WordPress and the WordPress Community. And, while I love being Joost’s wife, I am much more than just Joost’s wife. My story on how I found my way in WordPress is also a story on how I stepped out of the shadows of Joost, without stepping away from (or on top of the toes of) my husband. It’s a story about my journey and my struggles in growing towards a leadership role. And, it’s a story about the wonderful inviting and inclusive world that WordPress is. But, there’s always room for some improvement! The early days – Marieke before Yoast I am extremely competitive and ambitious. Always have been. I was a highly competitive teenager, wanting to be the best at everything. I was president of the student council, editor of the school newspaper, and participated in debate clubs (that’s where I met Joost). After graduating high school (cum laude), I began studying Sociology and Communication Science. I obtained two bachelors and did a Masters in Sociology (all of it cum laude). And then, I decided to do my PhD in Criminology. I wrote my own research proposal and got funding to do my PhD. I was pretty keen on a scientific career. One year after I started my PhD I got pregnant… Joost and I were shocked by my pregnancy, but almost immediately decided that we wanted to have this baby. Joost quit his job and found a job closer to our home. This was his first job as an SEO consultant, a rather significant career move :-). He was working 4 days a week, as was I, which allowed us both to spend time and take care of our son Tycho. Joost and I got married. The pregnancy changed me. And it changed how people looked at me. All of a sudden, I wasn’t the high potential anymore. I was the girl that got pregnant during her PhD. I tried my best to prove that I could still do the same amount of work. But with a baby that was hardly sleeping and work piling up, I collapsed. I was diagnosed with burnout and depression. But I got better. I finished my PhD at a slightly slower pace. We decided that I wanted another baby and gave birth to our daughter Wende. I started to work as a teacher and a researcher. We had another son, Ravi. Yes, we really like children ;-). And Joost started his own business- Yoast. Joost was heavily involved in WordPress. His plugins had over one million users. He was speaking at all these conferences in the WordPress world and the SEO world. He was also doing consultancy. I helped him with his planning. I brainstormed with him about new business ideas. As of 2012, Joost started hiring people to work for him. He started working from an office. I helped with hiring. I did some research at Yoast. I liked being at the office. Thinking of ways to get a fun company culture. Finding my place at Yoast In 2013, I decided to join Yoast. I was having more fun at the Yoast offices than in my job as a teacher. It was a good decision, although it meant leaving my scientific career behind. That was hard. I started writing at Yoast. Writing about writing, about content SEO. I wrote an eBook, I launched Yoast Academy and I came up with the idea for a readability analysis within Yoast SEO. We had our fourth child, another son -Borre-, in 2015. At the same time I was doing a lot of work in setting up an inclusive and fun company culture for Yoast, inspired heavily by the WordPress community. At Yoast, I really was Joost’s wife for the first time. I felt that not everyone would take me seriously. People outside of Yoast often assumed that I was Joost’s assistant or his secretary. That never happened to me before. I struggled with those prejudices. My resume clearly showed that I had some brains, but some people did not seem to look beyond my marital status. People working within Yoast sometimes questioned my expertise too. Within Yoast, over time, that really changed. As I worked at Yoast for a longer period of time, people started to judge me on my track record within the company. Taking a leadership role In 2015, I started talking at conferences. At Yoast, I got my own team. I became a manager. A leader. That was new for me, uncomfortable even. Giving feedback, explaining to people what needed improvement or what I wanted different, that is challenging for me. Even today. I have a strong desire for people to like me. And, I was really insecure about my own skills. Who was I to tell people how to do their work? In my first years as a manager, I was super nervous whenever I needed to correct people. And, I often did not do that well. I was afraid of the confrontation, would postpone it and eventually addressed the issue when it had become this whole big thing. For everyone who worked with me and recognizes this: I am so sorry. Over time, I got more comfortable and less insecure. I was more confident that I knew what I was doing. Working hard and studying a lot pays off. I became an SEO expert. I felt comfortable talking about it on stage. As I became an expert in SEO and in marketing, it became more natural to give feedback or to ask coworkers to do something for me. I did a lot of the architecture of our company culture, our benefits and our HR plans.The WordPress community is well known for its diversity, for the openness and the acceptance. These are things that are really important within Yoast as well.
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