Tag Archives: sales

[ad_1] While running a website doesn’t require too much need for complex growth strategies, ‘sales funnels’ are something you should investigate. ClickFunnels is a market leader for creating targeted pages to drive users through your funnel. However, it’s not the only solution. There are a number of ClickFunnels alternatives available that are worth considering. Of course, different solutions have specific focuses, although all generally let you create targeted landing pages. They let you push your site’s visitors through the sales funnel without affecting your ‘bounce rate’. In this post, we’ll look at the concept of sales funnels, then introduce you to ClickFunnels. Finally, we’ll look at a number of ClickFunnels alternatives and discuss what makes them viable. A Primer on Sales Funnels For the unaware, sales funnels are where your website’s visitors go through a number of steps before becoming a paying customer. Usually, you’ll find three or four steps consisting of Awareness, Interest, Desire, and Action (AIDA). While a sales funnel is usually part of a defined conversion strategy, practically every business that sells products and services will use one. For example, take the following: Awareness. You put out a social media ad, which some users click through. Interest. Once they get to the page you specified in the ad, they check out the product. Desire. The copy on that page causes them to add the product to their cart. Action. The visitor becomes a paying customer once they checkout. Here, you have distinct phases. The ‘top’ of the funnel is where potential customers enter, based on their reaction to your ads, content marketing, and other promotional tactics. At this point, they’re ‘qualified’. In other words, they’ve expressed at least some interest in buying your wares. Once they’re on the site, you funnel them through one or more pages designed to pitch your product and convince them to sell. The ‘bottom’ of the funnel is where a paying customer exits after checking out. However, the goal of a good sales funnel is to prevent ‘leaks’. In other words, each part of the funnel needs to keep users within it. There have been numerous products to help you with this. Introducing ClickFunnels ClickFunnels uses the term “marketing funnel”, but it’s essentially the same thing as a sales funnel. The goal is still to take the unqualified masses, filter them into qualified leads, and push them through the funnel to become paying customers. The product is essentially an all-in-one solution for creating a website and sales funnel. There are also elements of aftercare, called ‘Follow-Up Funnels’. Overall, the process is simple. Create a website based around landing pages using the built-in drag-and-drop editor; Connect payment gateways so that customers can buy your products and services; Use Follow-Up Funnels to capture any users who leak from the funnel. However, while this seems solid on paper (and it is – ClickFunnels has a lot of happy users), it’s not the whole story. Why You’d Want a ClickFunnels Alternative ClickFunnels has definitely found a market that’s lucrative. However, there’s room for competition, and it’s not a perfect offering. For starters, ClickFunnels often comes across like stock photography, in that you know when you’re in a funnel: Huge font sizes, mammoth copy, and myriad success stories on every page are the order of the day. This can be tiring to wade through, although we admit that it’s a successful approach. While you don’t have to use this approach, much of the ClickFunnels methodology is based around it. What’s more, the price is astronomical. The entry tier is $97 per month, which is nearly $1,200 per year. This doesn’t give you access to Follow-Up Funnels either. For that, you have to opt for the $297 per month Platinum plan. High-rolling businesses can stump up $2,497 per month for the top-tier Two Comma Club plan. If we’re judging this, we’d wonder what business has up to $30,000 a year spare to spend, yet still needs help capturing customers. Finally, you’re going to be locked into the ClickFunnels ecosystem, which is going to sting if you ever want to change your approach. Coupled with the pricing and methodology, there are other avenues for you to consider. What You Should Look for In a ClickFunnels Alternative Fortunately, we’ve already distilled the elements required to build a sales or marketing funnel. These are essentially the same elements you need to look for in a ClickFunnels alternative: The ability to build a website to host your funnel. A way to create landing pages, add payment gateways, and capture forms. Drag-and-drop editing that’s flexible and powerful enough to cater to non-coders and web designers. Functionality to reconnect with users who have leaked from the funnel. In addition to this, you’re going to want competitive pricing. Being honest, most solutions are going to be closer to your budget compared to ClickFunnels. Still, your chosen alternative has to be cost-effective. There are plenty of solutions available that could tick all of these boxes. Let’s discuss them next. 4 Quality ClickFunnels Alternatives to Help You Build Better Sales Funnels Below, we’re going to look at four alternatives to ClickFunnels. Let’s quickly show you what we’re going to feature: Systeme. This is a direct ClickFunnels alternative, with a competitive price and comparable functionality. Elementor. WordPress’ most popular page builder plugin has enough grunt to help you build stellar sales funnels on the platform. OptimizePress. This is a dedicated WordPress landing page plugin with strong functionality and great pricing. CartFlows. A WordPress-based solution that combined with tools such as Elementor, can give you immense power and flexibility. However, there are many more solutions too. We could have featured Unbounce, Thrive Architect, Leadpages, and umpteen other ClickFunnels alternatives. Even so, these four cover a lot of ground. Let’s take a look, starting with a direct competitor to ClickFunnels. 1. Systeme First up, Systeme is a solution we’ve talked about before on the blog. It bills itself as a ClickFunnels alternative, although we believe its user base is