Automattic Releases Quadrat, a Block-Based Podcasting WordPress Theme – WP Tavern

[ad_1] A few weeks ago, Automattic released Quadrat on the WordPress.org theme directory. It is now the company’s fourth block theme. Like its predecessors, it is a child of Blockbase, a project that serves as a foundation for the work of Automattic’s Theme Team. After spending a couple of months diving deep into the world of block themes, I was beginning to feel a little burned out. When I wasn’t sleeping, eating, or doing yard work in my off-duty time, I was building or exploring one project or another. Soon, it all had become a blur. I knew I needed to take a small break, and I have not touched themes for a couple of weeks since, at least not outside of work. However, Quadrat appealed to the theme developer within me. I am not sure if it was the soothing color scheme or just seeing the work the professional designers had put into it, but it offered a pathway for easing myself back into the block theme world. Outside of the work by Anariel Design with Naledi and Clove, most block themes have felt more like proof of concepts or starting points. Quadrat can now be added to the list of those with some personality. It does not push any particular boundaries, but it is a well-designed blogging and podcasting theme. Mostly, I am just a fan of the color scheme — sometimes you just need something other than black, white, and gray to get yourself out of a funk. One of the other reasons I have been following the work of the Quadrat theme was because it was the first showcase of header patterns I had seen. Kjell Reigstad shared what this system would look like in June. The goal is to include the patterns shown in the video in core WordPress, so they are not currently included in the theme. However, there is still an open ticket for header patterns in Quadrat. The only real trouble I ran into with the theme is with fully aligned blocks in the content. There is an overflow issue in version 1.1.1 that creates a horizontal scrollbar. Horizontal scrollbar appears with full-width Cover block. Quadrat includes nine custom patterns. The focus for most is on podcasting, but some are general-purpose enough for other use cases, such as “Media and text with button”: Media and text with button pattern. The development team missed a prime opportunity with its podcast-related patterns. Instead of integrating with a podcasting solution, they are simple, static blocks from core WordPress. For example, the Latest Episodes pattern is a two-column layout that features Image, Heading, and Paragraph blocks. That is acceptable as a base pattern for users without a podcasting plugin. However, it may be practically useless for those with one enabled. Or, it creates unnecessary work because users must manually update their page content anytime they publish a new episode. Latest Episodes block pattern Given Automattic’s recent bet on Castos as part of a $756K pre-seed fundraising round, it would make sense to integrate with the podcasting company’s plugin, Seriously Simple Podcasting (SSP). If the development team wanted to take the Latest Episodes pattern to the next level, they would create it with the Query Loop block and display the latest podcast episodes from the plugin. For users without SSP installed, simply fall back to the current pattern. Or, offer both. Right now, it is little more than eye candy and not nearly as useful as it could be for real-world use cases. I often talk about the need for theme authors to elevate their game. Not only would such integration be beneficial to podcasters, but it would also showcase the power and flexibility of the block system. All of this is to say: If you are going to build a podcasting theme, build a podcasting theme. Quadrat appears to be one. However, when you peek behind the curtain, it is just a well-designed blogging theme. It has the potential to be so much more. Like this: Like Loading… [ad_2] Source link

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Castos Picks Up $756K in Funding from Automattic and Joost de Valk to Expand Services in the Private Podcasting Market – WP Tavern

[ad_1] Castos, a WordPress-powered podcast hosting provider, announced a $756K pre-seed fundraising round today from Automattic, Joost de Valk, founder of Yoast SEO, and other individuals. The company raised money from all the investors in this round via a SAFE note, which founder and CEO Craig Hewitt said is a fairly standard investment vehicle for companies at Castos’ stage of growth. “On both the individual and corporate investor side I think the investors see the vision that we have for what the Private Podcasting market can mean for Castos and want to help us achieve that potential,” Hewitt said. Private Podcasting is a growing trend where creators and organizations broadcast to supporters in a more intimate format that isn’t open to the public. Hewitt likens them to membership sites, except in audio format. It is often used by people who are running membership sites, courses, or online communities as a way to stay connected with members. “The other application is companies wanting a way to connect with their employees in audio format,” Hewitt said. “Podcasting is perfect for that because it’s mobile-first, on-demand, and can be consumed asynchronously.  We call it the Step Away Experience. Companies that are adopting Private Podcasting internally are giving their team members a way to consume their internal content without being tied to their computer on a Zoom call or glued to Slack.” Castos is developing a mobile app specifically targeted at the private podcasting market. Hewitt’s team is aiming to have the app become a place where people can listen to all of the private podcasts for which they have a subscription. Listeners would simply use the app instead of going through the process of manually subscribing to all their private podcasts via RSS feed. New episodes will appear automatically in the app for subscribers. “For our corporate clients, the ability to white label our app with their own branding/style is a big win,” Hewitt said. “It’s also a much more secure way to distribute private podcast content.  There’s no RSS feed to share around, no files to download (our app is streaming only to offer more security to those files).”  The pandemic ramped up unprecedented interest in podcasting when lockdowns were in place across the globe. Even with vaccines more readily available now, Hewitt said Castos is still witnessing strong growth in the podcasting industry. “There are all the new podcasters in the market now since so many launched podcasts during the pandemic, but now that people are traveling again and commuting to work we’re seeing listenership going up quite a bit,” he said. “This is a trend we expect to continue into the future.” In the past 10 months, Castos has grown to serve nearly 3,500 customers and the team has grown from seven employees to 13. The company’s Seriously Simple Podcasting plugin is used on more than 30,000 WordPress sites. Castos is actively hiring for several roles right now, thanks to the new round of fundraising. “All of the funds will go towards growing our team,” Hewitt said. “This will be pretty evenly split between product (designers and developers) and Sales and Marketing roles – more people, more energy, more great minds working on ways that we can better serve our customers.”  Like this: Like Loading… [ad_2] Source link

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