[ad_1] Search Engine Optimization (SEO) is crucial for any website that wants to maximize its traffic and visibility. As such, most websites will want to employ a number of SEO tools to help. WordPress websites can also install plugins for all sorts of SEO-related tasks. The real challenge is to choose the most valuable ones to help get you to the top of Search Engine Results Pages (SERPs). For this post, we’ll look at the best SEO tools around, mixed in with top-tier WordPress plugins. We’ll also summarize everything in a handy table towards the end, answer some burning questions, and give you advice on how to choose the right plugin for your needs. What You Should Look for in SEO Tools and WordPress Plugins While it would be straightforward to head to a list of generic, all-purpose SEO tools, this isn’t possible. In fact, you have two areas to consider when it comes to choosing SEO tools and relevant WordPress plugins: The tool’s focus. There are different types of tool that all cover different ground. For example, some help you manage 301 redirects, while plenty of others let you research keywords. Of course, you’ll want to look for SEO tools that match your specific needs. Your potential tool’s quality. Once you have tools on a shortlist, you have to make sure they are high quality solutions. There are a few ways you can do this, and combining them will be the best approach. When it comes to the latter, we recommend a few considerations. Social proof is important (such as ratings and reviews), as you will also likely be one of the happy bunch. Also, checking how much the developer updates a tool will help you decide how ‘invested’ they are in it. You won’t want to spend money on a premium solution only for the developer to move onto other products in their range. The Top 8 SEO Tools And WordPress Plugins For Maximum Visibility Next, let’s look at the eight SEO tools we want to feature. Right now, they’re in no order. Later on though, we’ll rank them – more on that shortly. For now, let’s go through the list. 1. Semrush Finding keywords is an SEO fundamental. Without them, your content won’t have any direction (from an SEO standpoint anyway). Semrush is one of many keyword research tools, and it’s also one of the best. In fact, this is a collection of over 55 different tools to help with lots of SEO aspects. It includes keyword research, but also competitor analysis, market analysis, on-page SEO, and much more. Semrush offers almost every tool you’ll need to help your SEO strategy succeed. 👍 Pros 👎 Cons Almost every tool you need for SEO Cost could be prohibitive Best-in-class keyword research The huge number of tools Semrush offers could be overwhelming The official WordPress plugin doesn’t have good reviews from other users. Pricing: Semrush offers three premium tiers starting from $129.95 per month. Each tier will include a greater number of features and functionality. Try Semrush 2. Rank Math Rank Math represents the first WordPress SEO plugin on our list. It lets you optimize your posts and pages using a variety of tools from the WordPress dashboard. Its on-page SEO functionality is excellent, but it can do lots more for your site. For instance, you can preview how your content will appear across SERPs, social media, and more from within the Block Editor. You’re also able to view Google Search Console content from the WordPress dashboard. This means you can log into your site and see all of the most valuable metrics to help improve your SEO. 👍 Pros 👎 Cons Fantastic SEO analysis within the Block Editor sidebar The whole package may be too overwhelming for some users who want simpler functionality. Plenty of extra Includes Content AI, which helps you write articles with near-perfect SEO Pricing: Rank Math’s core plugin is free to download. However, a premium subscription begins from $5.75 per month and gives you the ability to track a greater number of keywords, the use of a Schema generator, and more. Related: Rank Math Vs Yoast SEO: Which Is The Best WordPress SEO Plugin? Try RankMath 3. Yoast SEO When it comes to WordPress SEO analysis, the champion for millions of users is Yoast SEO. It was one of the first of its kind available, and uses a ‘traffic light’ system to highlight where your SEO is good, bad, and able to improve. While we could give you all the juicy details, we have a comparison article elsewhere on the blog that looks at Rank Math vs Yoast SEO in depth. You’ll want to read that to understand how to find out more about Yoast SEO, and how both of these excellent plugins differ. 👍 Pros 👎 Cons As a free SEO plugin, there’s arguably no better option on the market Lots of users don’t enjoy the inline ads for premium Yoast SEO products The traffic light system to analyze your SEO is near-perfect for efficiency and prioritization The plugin can be buggy at times, especially if an update breaks a particular piece of functionality Some of the metrics in the Readability section are valuable and unavailable in other SEO tools. Pricing: Yoast SEO is free to download from the WordPress Plugin Directory. The vast majority of users will only need this version of the plugin. However, the premium edition is $99 per year and gives you further ways to analyze your site’s SEO, social media previews, and more. Try Yoast SEO 4. Mangools If Semrush doesn’t appeal for whatever reason, there are numerous competitors. Mangools is one of the best, thanks to its straightforward usability and fantastic price. Our main focus is on the keyword research tool here, although there are other apps that focus on backlink mining, SERP rank tracking, site profiling, and SERP analysis for specific keywords. However, the keyword research app is almost a one-page tool. You have keyword
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