[ad_1] Google quietly concluded its FLoC (Federated Learning of Cohorts) origin trial this week. The trial was part of Google’s Privacy Sandbox initiative, a suite of new technologies designed to replace third-party cookies, fingerprinting, and other commonly-used tracking mechanisms. This particular experiment groups people together based on browsing habits and labels them using machine learning. […]
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Chrome Canary Adds Flag for Disabling FLoC Testing – WordPress Tavern
[ad_1] Google’s controversial Federated Learning of Cohorts (FLoC) experiment now has a feature flag within Chrome Canary (the nightly build of Chrome for developers) that allows users to opt out. In January 2020, Google announced its plans to discontinue support for third-party cookies in Chrome within two years. The first bits and pieces of the […]
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