[ad_1] Whether you run a personal or business site, there is no doubt that calls to action play an important role in your website. They help readers and visitors follow the path you want them to take and take a desired action. Depending on the purpose of your website, you might want to add a call to action to have people sign up for your email list or you might want them to schedule a consultation session with you. You might use them to drive traffic to a specific product on your site that’s currently on sale. Whatever the case may be, a well-placed and attractive call to action can significantly boost your conversion rate. There are a number of WordPress plugins that you can use to create effective calls to action. In this roundup, we’ll take a look at seven of the best WordPress plugins currently available so you can determine the best one for you. 7 Best Call-to-Action WordPress Plugins The plugins on our list range from free to paid. Some of them have basic features while some are slightly more advanced, but one thing is certain: they will help you boost your conversion rate. 1. Thrive Ultimatum Thrive Ultimatum allows you to create calls to action by using the principle of scarcity marketing. The main idea behind the plugin is that if you make your offer available for a limited time only, your calls to action will convert better. You can use the plugin in several places on your site: As a top bar In your sidebar Across specific category pages And more You can run unlimited campaigns, create recurring campaigns, and create an unlimited number of calls to action. The CTAs can be customized using a visual editor. Thrive Ultimate is available as part of the premium Thrive Suite package, which includes all of the plugins and themes that Thrive Themes offers. Pros: Visual Editor Plenty of customization options The ability to set multiple calls to action on the same page Uses conversion-boosting scarcity strategies Cons: Compared to other plugins on this list, Thrive Ultimatum is expensive if you’re not planning to use other plugins from Thrive Themes. Price: Thrive Ultimatum is only available as part of the Thrive Suite of plugins, which also gets you access to other useful call to action plugins like Thrive Leads (our review) and Thrive Architect (our review). You also get access to all of the other Thrive Themes products. You can pay $228 annually ($19 per month) or $90 quarterly ($30 per month). Overall, if you think you’ll use the other Thrive Themes products, you get a lot of value for creating CTAs on your WordPress website. Get Thrive Ultimatum 2. Convert Pro Convert Pro is a flexible WordPress list building plugin that helps you create a variety of popups including modal popups, notification bars, slide-ins, and more. You can start from pre-built templates and customize everything using a visual, drag-and-drop builder interface. Then, you can connect directly to a variety of email marketing services and optimize your CTAs using built-in analytics and A/B testing. You’ll also get lots of targeting and trigger rules to make sure the right visitors see your CTAs at the right time. For example, you can target by content, referring URLs, user device, past behavior, and lots more. Pros: Visual, drag-and-drop builder Supports multiple popup types Built-in A/B testing Cons: Mainly focused on opt-ins and lead generation – not as good for other types of CTAs There’s no free version Price: Convert Pro doesn’t have a free version. It starts at $79 for use on unlimited sites and one year of support and updates or $399 for lifetime support and updates. Get Convert Pro 3. Elementor Pro Elementor Pro is a very flexible call to action plugin because it lets you implement all different types of CTAs. If you’re not familiar with Elementor, it’s a visual, drag-and-drop builder plugin. You can build anything, from landing pages to blog posts. You also get lots of elements to include eye-catching buttons and layouts. For CTAs, though, you’ll probably want to purchase the premium version, Elementor Pro, because it gets you access to features like: A form builder that has integrations with Zapier and popular email marketing services A popup builder that lets you use the drag-and-drop interface to design popups, slide-ins, notification bars, and more More content elements and design options 👉 To learn more, you can read our full Elementor review. Pros: Visual, drag-and-drop builder Dedicated content elements for buttons, forms, CTA boxes, and more Flexible popup builder Cons: It might be overkill if you just want a simple, lightweight solution for basic CTAs Price: The core Elementor plugin is available for free at WordPress.org. Elementor Pro starts at $49 for access to all features and use on a single site. Get Elementor Pro 4. HashBar HashBar allows you to create a customizable notification bar or call to action bar that sits at the top or bottom of the screen. Or, you can also place it as a floating box on the side. You can use your own message and call to action, as well as choose a color that works best with your existing brand. It’s a simple and effective plugin that can be downloaded for free from the official repository. It’s worth mentioning that there is a pro version of the plugin, which add extra features such as: Scheduling for CTAs Only display a certain CTA on specific content Support for sticky/transparent header Custom mobile responsive breakpoints Pros: Display a bar at the top or bottom of the screen Also lets you show a sticky sidebar Fully customize the text and colors to create your own custom CTA Cons: You need the premium version to match CTAs to specific content. Price: There’s a free version at WordPress.org. After that, the pro version starts at $29 for one year of support/updates on a single site or $59 for lifetime support/updates. Get HashBar 5.
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