AIA’s ‘Rethink Healthy’ campaign in Indonesia aims to focus living healthier through daily activities

Jakarta, Indonesia – AIA in Indonesia has recently launched its latest ‘Rethink Healthy’ campaign, which aims to change how common folks view health and make it a bigger part of their daily lives by offering a new definition of health, encouraging more people to live healthier lives through enjoyable and easily integrated daily activities.

The ‘Rethink Healthy’ initiative from AIA seeks to advance a new, more relevant, and inclusive notion of health for all. It promotes a more sustainable and all-encompassing approach to health and emphasizes routine tasks that, when completed consciously, can enhance health in a more comprehensive and doable way.

The new campaign places a strong emphasis on the idea of “Berbeda-beda tapi sehat juga (different, but healthy too),” which suggests that everyone has a different definition and approach to maintaining a healthy lifestyle. Everyone may find their own method to reach their health goals with the support of easy-to-integrate simple activities like walking, singing, resting, taking public transit, and spending time in nature.

Kathryn Parapak, chief marketing officer at AIA Indonesia, said, “Everyone has a unique way of taking care of their health. Through ‘Rethink Healthy’, we want to show that healthy living can be achieved with multi-dimensional activities. The important thing is to find activities that suit each person’s lifestyle and preferences. We believe that by providing space for individuals to explore and tailor healthy activities to their needs, they will be more motivated to achieve their health goals.”

She added, “With simple and diverse daily activities, we hope that this campaign will involve more people in Indonesia to jointly realise a healthier, longer, better life. This campaign is also carried out in various AIA Group markets and is expected to contribute to AIA’s One Billion ambition to engage one billion people in healthier lives by 2030.”

As part of this local campaign rollout, AIA will also host a ‘Sing A Thon’ to bring the idea to life, inviting everyone to join in on group singing and karaoke. The purpose of the activity is to demonstrate that singing has advantages for both physical and mental health in addition to being enjoyable. The public is welcome to attend the ‘Sing A Thon’, which is scheduled for the end of 2024. 

Meanwhile, Dion Wiyoko, an AIA vitality ambassador, commented, “As someone who has a busy schedule, with this ‘Rethink Healthy’ I am rethinking my health and my family and I have found a new way to maintain a healthy lifestyle through AIA Vitality which helps me to maintain my health in a simple way even by walking. I became aware that these small, consistent steps can bring great benefits and changes to my health.”