“People like customization, being unique, and trying different stuff for their watches,” said Helvetus® founder and CEO. He has also noticed that clients for luxury watches are tending to be younger now than in the past, which also explains part of the Helvetus® success: The collections are inspired and shaped by the feedback from its customers. “This customer-centric approach has been the cornerstone of our success, ensuring we consistently meet and exceed expectations,” Helvetus®’s founder explained.
Some clients, regardless of age, also see buying an extra strap as an investment for the future as it means they can save the original bracelet. This could have a positive effect on a future resale value.
“We were not inventors of rubber straps – but many of our designs are different,” said the founder, who was born and raised in Lucerne.
In particular he was referring to the Luxline, which features colorful lines at the center of the strap. The prices for Luxline, and most of the offer from Helvetus®, ranges from around 90-140 CHF. Rubber answers for a big part of sales at www.helvetus.com, but you will also find a plethora of textile, leather and metal straps and bracelets offered to a global clientele to be found in the US, Europe, Asia and, somewhat surprisingly, Brazil. “There are 300 million people in Brazil, and they are big into watches,” said the founder, citing 4-5 days in delivery time to most countries around the globe. And if you are in Switzerland, you could customize your watch the very next day.