[USA] The Best Exhibit Award at IAAPA Expo in Orlando recognises booths that ‘push the boundaries of creativity and visual impact.’
The IAAPA (International Association of Amusement Parks and Attractions) Brass Ring Award is named after the tradition at early amusement parks, where carousel riders would pull a brass ring for an extra ride, symbolising luck and accomplishment. IAAPA honours that legacy by mirroring the same concept into an award that celebrates the best exhibits at the IAAPA Expo.
The Ventola Projects booth showcased the power of The VAvR Global Alliance, a collective group of organisations which includes Ventola Projects, Teleoptics, Evogence, Teq4, Performit Live, Mint Experience Retail Company and WESCO and Area4, who all come together to highlight shared innovation.
Mick Ventola, CEO of Ventola Projects, said: “Winning a Brass Ring Award in our category is such a great honour for Ventola Projects and the entire VAvR Global Alliance. This recognition reflects the hard work and collaboration across our teams in the UK, USA, Europe, the Middle East, and Southeast Asia.
“Our goal has always been to raise the standard of immersive technology within the entertainment industry, and this award reinforces that. I’m incredibly proud of what our team achieved at IAAPA 2025.”