Founded through the long-standing Pitt Partners for Health Coalition, the Penny Pinchers Program is powered by a grant from The Duke Endowment’s “Healthy People, Healthy Carolinas” initiative. While ECU Health Medical Center is one of the coalition’s organizations, the program itself is community-led, with volunteers from across Pitt County driving its success.
“This is a coalition effort,” said White. “We have partners from all over the county helping lead it and we are grateful to our local Food Lions for allowing us to host this program at their stores.”
At the heart of Penny Pinchers is the $15 challenge, a hands-on grocery store tour designed to teach participants how to shop smart and eat healthily on a tight budget. Led by volunteers like De’Vette Thomas, a community health improvement manager at ECU Health, the tours take place at rotating Food Lion locations across Pitt County.
Each session begins with a brief orientation followed by a guided walk through the store. Participants learn how to use unit pricing to compare products, read nutrition labels, identify healthier options using Food Lion’s Guiding Stars system and understand the value of frozen, canned and fresh produce. After the educational portion, participants are given a $15 gift card and challenged to build a complete, healthy meal.
“The rules are to stay under budget and include at least three of four key components: a healthy protein, grain, fruit, dairy, and vegetable,” said Thomas. “Deli meats and processed items like bacon are off-limits for the challenge due to them not having any Guiding Stars and being high in sodium and fat. Participants are encouraged to eat from this food group less often. We want people to know they can eat healthily and still not spend a lot of money. It’s about teaching them how to get the most bang for their buck.”