Foreign tourist spending in Mexico increased by nearly 5% during the summer of 2025, driven by restaurants, hotels, and greater use of digital payments, according to a report by Visa Consulting & Analytics in collaboration with the Ministry of Tourism. Mexico City and the Riviera Maya led in overall spending, while Tijuana and Los Cabos recorded the fastest growth, with increases surpassing 20% and 15%, respectively, compared with the same period in 2024.
The study highlighted that restaurants and lodging captured the majority of foreign tourist spending. Private medical services also experienced a near 10% rise over last year, indicating a broader trend of diversified spending among international visitors.
Tourists from the United States, Colombia, and Canada accounted for the highest expenditures, each recording year-over-year increases of more than 5%. These countries continue to serve as primary drivers of visitor arrivals and economic impact in Mexico.
The report also revealed a sharp increase in contactless payments, which more than doubled this summer. Credit card spending rose by nearly 10%, while debit card transactions grew around 5%. Authorities say this reflects growing traveler preference for fast and secure digital payment methods.
Tourism as an Economic Engine
Josefina Rodríguez, Minister of Tourism, emphasized that these results signal a positive outlook for the sector. “International tourism not only generates economic benefits in key destinations, but also supports regional development,” she said. Visa noted that its collaboration with the Mexican government helps identify trends and strengthen the country’s competitiveness as a world-class tourist destination.
The summer of 2025 confirmed Mexico’s continued ability to attract international visitors while advancing digital payment adoption, improving visitor experiences, and benefiting local communities.