Luma AI, which is behind such AI tools as Dream Machine and Ray3, has unveiled a key step in its global expansion, opening its first international office in London, a major production hub.
“To build intelligence that truly serves global creators, Luma AI will work alongside them in their markets, cultures, and workflows,” Luma AI said. “London is the first step in that strategy, as it has the unique position as a global center of advertising, brands, and entertainment.”
Jason Day, a former WPP and Monks executive, will lead international business development, strategic partnerships, and customer expansion outside the U.S. from the London office.
Said Luma AI CEO Amit Jain: “We have the capital and capacity to bring world-scale AI to creatives everywhere. Launching across EMEA (Europe, Middle East, and Africa) is the logical next step in putting this power directly in the hands of storytellers, agencies, and brands globally.”
The company expects to create 200 roles in London in 2026, across research, engineering, partnerships, and strategic development. By 2028, the company expects to “significantly add roles across the U.K., Europe, and Saudi Arabia as new workflows emerge in advertising, brands, and entertainment.”
“Jason brings a rare combination of commercial strategy, international growth experience, and deep understanding of the creative space,” said Caroline Ingeborn, COO of Luma AI, about the hiring of Day. “His leadership across Monks and WPP – especially scaling large cross-border teams and building client relationships in markets like London. Munich and Riyadh – makes him the ideal leader to drive our next chapter. With Jason leading from London, Luma AI can bring creative intelligence directly into the hands of marketers and storytellers around the world.”
Added Day: “Luma AI is the world leader in developing multimodal artificial generative intelligence (AGI) for the creative industry. Putting that intelligence into the hands of creative professionals around the world – be they marketers, gamers, or film studios – will transform the entire creative process.”
Luma AI is backed by Humain, Andreessen Horowitz, AWS, AMD Ventures, NVIDIA, Amplify Partners, and Matrix Partners.