MANILA, PHILIPPINES – TV personalities Drew Arellano and Iya Villania aren’t just busy parents of five — they’re also living proof that juggling family life and staying healthy can be fun and doable. As the new faces of BPI AIA Life Assurance Corporation (BPI AIA), they’re joining the Rethink Healthy campaign to encourage Filipinos to see health as more than just workouts and diets.
Known for their active lifestyle and strong family values, the Arellanos are a perfect match for a campaign rooted in wellness. For them, health goes beyond the physical. It means finding balance and peace of mind across every part of life, from body and mind to finances.
“We’re really excited to partner with BPI AIA because their mission to help families live healthier, longer, better lives feels so aligned with what we’re trying to do as a family,” Iya shared. “Health isn’t just about workouts or diet plans. It’s peace of mind, security, and the little daily choices that help us feel whole.”
“BPI AIA is proud to welcome the Arellano family to help us inspire more Filipinos to ‘Rethink Healthy’ not just as a goal, but as a way of life,” said Karen Custodia, CEO of BPI AIA. “Their authenticity and commitment to overall well-being perfectly mirror our values.”
Wellness starts with intention
BPI AIA’s Rethink Healthy campaign is backed by insights from AIA Philippines’ 2025 study, which shows that many Filipinos still define being healthy as having a healthy body (52%). This is followed by mental wellness (30%), financial health (12%), and environmental wellness (7%).
That’s why Rethink Healthy promotes a more well-rounded and realistic approach to wellness. More than just workouts and diet, it’s about finding balance across all areas of life, from mental and emotional well-being to financial stability and small daily habits that stick.
With Drew, Iya, and their five kids on board, the campaign brings this to life through real, relatable moments, such as active days, mindful routines, and smart planning.
“For us, being healthy means balance — physically, emotionally, and financially,” Drew said. “It’s about making mindful choices every day, whether it’s staying active, eating nutritious meals, or securing our family’s future through smart planning. Our top priority is ensuring our kids grow up in a stable and thriving environment.”
In the Arellano household, wellness is something that’s woven into everyday life. With five kids in tow, staying healthy requires teamwork and a whole lot of creativity. “Just move. Make it fun and consistent,” says Drew, who fits in workouts by playing tag with the kids or going for family bike rides on weekends. Iya, on the other hand, prioritizes moments of calm like short walks, quiet prayer, and screen-free bonding time with their children.
“Even small things like limiting screen time or doing quick workouts while the kids nap make a big difference,” she added. “These little routines help create a culture of wellness at home.”
Financial health is part of the picture
With a growing family, the Arellanos are also big believers in financial wellness. That includes building an emergency fund, planning for their kids’ education, and protecting their health through insurance. It’s one of the reasons their partnership with BPI AIA hits close to home.
“We want to provide the best future for our kids,” Iya said. “That means teaching them about money, building good habits, and protecting their dreams with the right tools.” Drew added, “Partnering with BPI AIA gives us confidence about the future. It’s about finding what works for your family, whether that’s a meal plan, a budget, or a weekend bike ride.”
Through their collaboration with BPI AIA, Drew and Iya hope to inspire more families to rethink what being healthy really looks like. And the message is simple: you don’t have to be perfect — just consistent and intentional.
With the Arellanos showing the way, BPI AIA is proving that health and happiness truly start at home. From drinking more water and getting better sleep to being mindful about money, every small choice counts. “Health isn’t a destination, it’s a lifestyle,” Iya said. “And it’s something we build together, as a family.”