European Low-Cost Carrier Wizz Air is to trial the introduction of a premium seating product.
Known as ‘Wizz Class’, the proposition will include priority boarding, and a carry-on bag that can be stowed in the overhead locker. Crucially, it will also allow customers to book either a window or an aisle seat with the middle seat unoccupied to allow for more elbow room.
READ: Wizz Air uses Lido feature to detect GPS interference
Since restarting after the pandemic, LCCs the world over have moved away from the ‘pure play’ low-cost model and into something more akin to what the legacy carriers offer. By simply blanking off the middle seat, Wizz escapes the need to refit aircraft into a two-class layout, and can revert to traditional operations where necessary.
“We are set to begin trialling the introduction of “WIZZ Class”, a new format designed to meet the demand of WIZZ travellers seeking more space, comfort and a quicker exit from the aircraft”, said Silvia Mosquera, Commercial Officer at Wizz Air.
“The roll-out of WIZZ Class follows feedback from our growing number of business travellers who value low-cost travel options and prefer additional space during the flight”.
Testing will start in December across five European bases: Bucharest, Budapest, London, Rome, and Warsaw.