In recent years, more and more people have become aware of the importance of leading a healthy lifestyle. In this journey, fitness influencers have become key role models—especially in Colombia—where many of them share workout routines, healthy recipes, and motivational tips on social media, inspiring thousands of followers to adopt healthier habits.
The rise of fitness influencers in Colombia gained significant momentum during the pandemic, when many of them started hosting live workout sessions from their homes. These broadcasts not only helped their followers stay active, but also fostered a strong sense of community and motivation among those looking to improve their physical and emotional well-being. Here are some of the most popular fitness influencers in Colombia right now.
Most influential fitness influencers in Colombia
Silvana Araujo
Silvana Araujo, known on social media as Silvy Araujo, is a well-known fitness influencer from Cartagena. She is a certified personal trainer and has built a strong digital community. Her popularity surged during the pandemic when she began hosting live workouts on Instagram, which led to the creation of her group “Equipo No Me Rindo” (“Team I Don’t Give Up”).
She currently offers personalized training and nutrition plans through her community “SilBe.” Silvy inspires millions with her tips, recipes, and healthy lifestyle. She currently has over 3 million followers on Instagram and more than 2 million on TikTok.
Daniela Ospina
Daniela Ospina is a Colombian model, entrepreneur, and fitness influencer. Although she initially became known as the ex-wife of soccer star James Rodríguez, she has built a successful career on her own. A former volleyball player, Ospina focuses her content on promoting a healthy lifestyle, which has made her one of the most prominent fitness content creators in the country.
She founded her own sportswear brand, DanFive, which has found success both in Colombia and abroad. Today, she has over 7 million Instagram followers who admire her discipline, charisma, and commitment to fitness.
Issa Vasquez
Issa Vasquez, originally from Ibague, Tolima, is a fitness influencer whose wellness journey began in her teenage years as a way to overcome personal insecurities. During the pandemic, her content gained significant attention as she shared workouts, healthy recipes, and live sessions from home.
Vasquez, is known for her authenticity and for promoting holistic wellness that goes beyond physical exercise to include emotional health. She now has over one million Instagram followers and has launched her own line of fitness products, including healthy breads, chocolates, and gummies.
Marcela Barajas ( Marce2fit)
Marcela Barajas, known as Marce2fit on Instagram, is a Colombian fitness coach and content creator. Her account, which boasts over one million followers, features workout routines, healthy eating tips, and motivational messages—particularly aimed at people over the age of 30.
Her mission is clear: to show that it’s never too late to lead a healthy lifestyle and achieve a toned body. She started sharing fitness content in 2017 and has since become an ambassador for several major fitness brands.
Valerie Dominguez
Valerie Dominguez, former Miss Colombia 2005 and a well-known actress, has embraced fitness as a professional passion in recent years. Through her social media channels, she shares exercise routines, healthy recipes, and her active lifestyle, engaging an audience interested in physical and mental wellness.
She has served as the face of several major brands and uses her platform to encourage others to adopt healthier habits. Thanks to her charisma and discipline, Dominguez has become one of Colombia’s most influential fitness figures.
Mary Mendez
Mary Méndez is a Colombian TV host and fitness entrepreneur from Santa Marta. She is widely recognized for her work on the entertainment show La Red on Caracol Televisión. Her passion for wellness led her to create FitCook, a brand of healthy foods including breads, cookies, and other nutritious products for mindful eaters.
Her business has been successful both nationally and internationally, with products even exported to the United States. Mendez has managed to combine her love for fitness and healthy cooking, inspiring many Colombians to transform both their diets and their lifestyles.