In a move to strengthen its position in India’s health and wellness segment, Freedom Refined Sunflower Oil, from Gemini Edibles & Fats India Ltd (GEF India), has announced Rahul Dravid as its new brand ambassador.
The association aligns seamlessly with the brand’s core philosophy of “Eat Healthy and Live Healthy,” and reflects Dravid’s enduring image of discipline, dependability, and mindful living.
Under the partnership, the former Indian cricket captain and national team coach will feature in Freedom’s integrated marketing campaigns spanning television, digital, and social media. The collaboration is designed to deepen the brand’s connection with health-conscious consumers and expand its reach across key Indian markets.
Commenting on the association, Rahul Dravid said, “I have always believed that discipline and mindful habits are the cornerstones of a fulfilling life. Freedom Refined Sunflower Oil brings those values into the kitchen—inspiring people to lead an active and healthy life, without losing out on taste or nourishment. In my own home, ‘Freedom’ has become a trusted part of our meals, encouraging healthier and happier living. What we eat directly shapes how we feel, and I’m proud to partner with a brand that motivates families to eat consciously and enjoy every bite together.”
P. Chandra Shekhara Reddy, Senior Vice President, Sales & Marketing, Gemini Edibles and Fats India, added, “We are honoured to welcome Rahul Dravid to the Freedom family. His diligence, balance, and consistency mirror the values we uphold as a brand. We provide oils that are nutritious, light, and flavourful — helping families adopt healthier habits. Rahul’s presence will inspire households across the country to embrace mindful cooking, ensuring that everyday meals become a source of joy, balance, and well-being.”
Chetan Pimpalkhute, Head Marketing, Gemini Edibles and Fats India, continued, “Having Rahul Dravid as the face of Freedom Refined Sunflower Oil is truly special. His dedication, balance, and mindful approach to life perfectly reflect our brand’s philosophy of ‘Eat Healthy and Live Healthy.’ Through this association, we hope to inspire families across India to adopt healthier cooking habits, make conscious choices in the kitchen, and enjoy meals that nourish both body and mind.”
Freedom Refined Sunflower Oil remains a leading player in India’s edible oil market, with a strong presence across the southern and eastern regions. With this endorsement, the brand aims to solidify its position as a trusted choice for families who value health, taste, and reliability in their daily meals.
The marketing campaign featuring Dravid will roll out in the coming months across multiple platforms, highlighting the role of balanced nutrition and healthy cooking in building a wholesome lifestyle.
Often regarded as one of India’s most trusted public figures, Rahul Dravid has been a preferred face for brands across diverse sectors, including InCred Money, YiPPee!, BPCL , ARS Steels, Bournvita, Shriram Finance, Roombr, Signify, Salesforce, Alpex Solar, Hexaware Technologies, Grundfos, and UNIQLO. His credibility and calm persona continue to make him one of the most sought-after ambassadors in the Indian advertising landscape.