Twitter launches $US8 subscription with blue check after Elon Musk takeover

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Twitter’s Australian communications team did not respond to requests for comment and emails to their former addresses bounced. At least one Twitter government affairs staffer resigned at around the same time as the redundancies.

Yoel Roth, Twitter’s global head of safety and integrity, has defended Twitter, saying his division had fewer staff cut than other areas and its core ability to moderate the platform by taking down posts that breach its rules remained intact.

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Musk has said a council of experts would work out what posts to take down and leave up – though there is no detail on that model – and emphasised the importance free speech.

Inman-Grant, the independent government official responsible for stopping bullying and abuse online, said Musk’s permissiveness would increase the amount of “hate and harm” on Twitter.

“The idea that you could replace your trust and safety teams with an effective oversight board to adjudicate and remove this content at scale doesn’t seem realistic,” she said.

Sunday’s “blue tick” change represents the end of Twitter’s current verification system, which was launched in 2009 to prevent impersonations of high-profile accounts such as celebrities and politicians. Before the overhaul, Twitter had about 423,000 verified accounts, many of them rank-and-file journalists from around the globe that the company verified regardless of how many followers they had.

Anyone being able to get the blue check could lead to confusion and the rise of disinformation ahead of Tuesday’s US mid-term elections if possible impostors pay for the subscription and use the names of politicians and election officials. Along with widespread layoffs that began on Friday, many fear the social platform that public agencies, election boards, police departments and news outlets use to keep people reliably informed could become lawless if content moderation and verification are chipped away.

Experts have raised grave concerns about upending the platform’s verification system that, while not perfect, has helped Twitter’s 238 million daily users determine whether the accounts they were getting information from were authentic.

Musk, who had earlier said that he wants to “verify all humans” on Twitter, has floated that public figures would be identified in ways other than the blue check. Currently, for instance, government officials are identified with text under names stating that they are posting from an official government account.

Twitter co-founder Jack Dorsey on Saturday took blame for the wide job losses. He had two runs as CEO of Twitter, with the most recent stretching from 2015 into 2021.

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“I own the responsibility for why everyone is in this situation: I grew the company size too quickly,” he tweeted. “I apologise for that.”

Musk tweeted late on Friday that there was no choice but to cut the jobs “when the company is losing over $4M/day”. He did not provide details on the daily losses at the company, and said employees who lost their jobs were offered three months’ pay as a severance.

Meanwhile, Twitter has already seen “a massive drop in revenue” because of pressure from activist groups on advertisers to get off the platform, Musk tweeted on Friday. That hits Twitter hard because of its heavy reliance so far on advertising to make money. During the first six months of this year, nearly $US92 of every $US100 it made in revenue came from advertising.

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