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It is often said that life, adventure, challenge, growth, etc, begins at the end of your comfort zone. Like all much-abused aphorisms, that is both true and not. Yes, growth comes from outside your comfort zone, but then your comfort zone just becomes bigger.
Before I get ahead of myself though, I should introduce myself. Hi, my name is Akshat, and I am the founder of BlogVault, MalCare, WP Remote, MigrateGuru and AirLift. I have spent 12 years on a rollercoaster WordPress journey, building these solutions for high performance WordPress sites.
Today, I am going to tell you about my comfort zone. If you are wondering what WordPress has to do with my comfort zone, you’re about to find out.
But first, a little context
In the pre-BlogVault world, I was working at Citrix, doing kernel hacking for a product called NetScaler. This is as far removed from WordPress as you can possibly imagine. I was about to discover my new path rather abruptly.
One fine day, The Coding Horror blog crashed. In case you are unfamiliar with this stalwart of the programming world, it is Jeff Atwood’s blog. Jeff Atwood is the founder of StackOverflow, another keystone of the programming community. If Jeff Atwood’s blog didn’t have backups, I thought, what about the legions of sites out there?
Thus, BlogVault was born; its siblings mentioned above soon to follow.
Stage 1: Products for problems
When I created BlogVault, I wasn’t thinking about building for people. I saw a problem that I could fix, and created a solution for it. In fact, I understood so little about how people purchase products that every time someone bought a subscription, I thought it was a miracle.
Obviously, magic wasn’t part of the equation, so I figured that I would have to actually meet people in WordPress. I needed to understand them, and why they were buying my product at all. This was a big step out of my comfort zone, by the way. I do not excel at meeting new people. That may be the understatement of the year.
Hello strangers!
Enter WordCamps.
Now, everyone knows that WordCamps are events of inclusion, bringing people from all walks of life together. I didn’t at the time, and attending my first few conferences was me actively putting myself out there. I volunteered at a few, and spoke at others. None of this came easily or naturally, because it was innately difficult to interact with strangers.
Over a few events, the discomfort became less and less, till it has gone entirely.
I met wonderful people and built lasting friendships. For instance, I attended a WordCamp Europe in Spain one year, and got in touch with a friend who lived in the country. We’d never met before, but we’d corresponded a few times. He and his wife came to pick me up, and they showed me around for 2 days. It is incredible that someone can have so much generosity for a virtual stranger.
Stage 2: Products for people
Once I crossed the hurdle of interacting with strangers, I started to understand that building a product cannot be done in a vacuum. It is important to consider the people who are going to use it, why they would use it, and how it solves their problems.
The WordPress community helped me reframe our products in terms of value propositions. Our marketing evolved to be about creating and showcasing value, and solving issues. I also learned how to use the right metrics to measure interaction. I found myself moving towards a more analytical mindset.
This was in stark contrast to how I started: with a gut-based approach and the joy of making. I pivoted quickly to add people into the mix. It feels great—almost romantic—to say we build for the joy of making, but it is not a viable business model unless you factor in people.
The courage to be imperfect
BlogVault is a great backup product, even if I do say so myself. MalCare is too. MigrateGuru is the stuff of dreams, even. But. BUT. AirLift isn’t. Not yet, anyway.
These are all products that we have made for WordPress, and have continued to improve over the years. It took us ages after we built MalCare to actually release it.
It wasn’t perfect, how could we possibly release it?
Eventually, I realized that this wasn’t the way to grow. And, I’m not going to lie, it took a lot to overcome this mindset. There were unexpected cheerleaders in every corner, and bit by bit, we were emboldened to take a leap of faith. Customers who loved our existing products encouraged us to let them try our new ones.
Slowly I developed the courage to be imperfect, and trust in the process. We moved forward with the certainty that we would make it better.
A fair field and no favor
WordPress has been around for decades, and there are competitors on every level. This knowledge contributed to the desire to perfect our product. How will something that is less-than compete with established products in the market? I needed to develop a competitive mindset!
Not quite. WordPress is big enough for everyone to thrive. But more than that, it isn’t a dog-eat-dog world.
The community doesn’t have a win-at-all-costs mentality.
People here have a lifestyle approach to business, without the hyper competitive spirit. It is a wholesome and largely ethical ecosystem.
I discovered that the competitive spirit I thought I needed to develop—which didn’t come naturally—wasn’t necessary. I could succeed and make a mark, without that trample-to-get-ahead mentality.
(If only I could stop using trite-but-true phrases as adjectives as easily.)
The wheel has come full circle
12 years ago, I started my entrepreneurial journey with BlogVault, a definite outsider to WordPress. While I have encountered the boundaries of my comfort zone many times over the years, WordPress has helped me push past them. Today, I can proudly claim to not only be part of this amazing community, but contribute to it in a meaningful way. It is now my comfort zone.
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