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Google Analytics is powerful if you know exactly what kind of metrics you want to investigate, it but can be overwhelming if you just need a simple overview of your traffic and referrals. Search Console Insights is a new tool from the Google Web Creators team that is aimed at making content performance easier to understand at a glance. It combines data from Search Console and Google Analytics for a user-friendly overview of important metrics for content creators.
Search Console Insights can help users quickly ascertain which pieces are their best performing content, how new pieces are performing, and how people are discovering the site. Clicking on the little academic cap icon offers more information about understanding the data and tips for improving content engagement and performance.
The first section shows a site’s content performance trend for the past 28 days using page views and page view duration. The next card displays a carousel of new content with page views, average page view duration, and badges for content that has high average duration compared to other content on the site.
Other cards include the most popular content within the past 28 days, top traffic channels, top Google Search queries, referring links from other websites, and social media.
The performance cards are not configurable but they give you a starting point if you want to dig deeper into Google Analytics. It would be helpful if each graph was linked to more data where you could adjust the date range.
Search Console Insights doesn’t include all the features unless you are using Google Analytics and associate it with your site’s Search Console property. Users can access the tool’s overview page by visiting the link directly. In the near future, Search Console Insights will be available in the iOS and Android Google apps when you tap your profile picture. The tool is now in beta but Google plans to roll the experience out gradually to all Search Console users in the coming days.
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